American Furniture Connection
about American Furniture Connection

Michael Waggoner, President American Furniture Connection, LLCAmerican Furniture Connection LLC was created and is operated by Michael Waggoner.

Michael was born, raised and currently lives and works in High Point, North Carolina USA... a city long considered the "furniture capital of the world". Michael’s grandfather was a veneer selector at Myrtle Desk Manufacturing Co. and his mother worked at Tomlinson Furniture Manufacturing Co. Both manufacturers produced high quality wood residential and office furniture and were quite successful in the USA furniture industry from 1930s to 1980s.

After attending Emory University and serving in the US Navy, Michael joined the furniture industry in 1971 as a factory sales representative for U.S. Furniture Industries. This job eventually led to a sales management position with Universal Furniture in 1983.

In 1991, Michael formed an export sales organization to sell furniture into Japan and achieved significant sales with bedroom, dining room, living room, occasional and home office furniture to large national companies such as Jusco, Otsuka, Kosuga, Fuji Kagu, Karimoku and Kurita Kaguten.

In 1998, Michael was appointed as Director of Export Sales at Bassett Furniture Industries and traveled the world to locate, set up and service distributors and retailers for Bassett. He attended trade shows in Cologne, Shanghai, Guangzhou, Madrid, Manchester UK, Singapore and Kuala Lumpur as well as managing an international sales force of seven sales representatives and home office staff of four.

In 2007, Michael created and managed Great River Trading Co. in partnership with a large Chinese case goods factory near Dalian. Great River had achieved sales of $63 million by the time Michael retired in April, 2011.

In 2012-2013, Michael came out of retirement and did consulting work for Surya and New Ridge Home Goods.

In 2014, Michael decided to return to the world of international furniture sales and created American Furniture Connection LLC for the purpose of selling made-in-USA home furnishings from USA manufacturers to retailers/distributors and interior designers around the world.

AFC is not an eCommerce company and does not sell to the consumer/end user.

Michael has earned an honorable reputation during his 44 years in the USA furniture industry and has established and maintained extensive relationships within its various segments.